NEWS

A Message to Clients in Response to iOS 14.5

Apple’s iOS 14.5 update launched last week, and you may have heard more about it than you have with past iOS updates. The reason for this is that Apple is making good on a promise to its users to offer greater security of personal information shared across its delivery devices. In the name of driving clicks, however, many headlines that relate to the potential impact on advertisers tend to foster fear. As your partner agency we want to be transparent in explaining the changes and how they may affect the future of digital advertising and assure you that SweetScience is working proactively to minimize the impact of iOS 14.5 for our clients.

The most notable change of iOS 14.5 that affects advertisers is the replacement of the default “opt-in” of sharing third-party data. Users will now have to make an informed and actioned decision regarding tracking. When a user opens an app, such as Pinterest, they will be prompted to respond to the following question, “Allow Pinterest to track your activity across other companies’ apps and websites?” This decision holds great power in terms of the potential effect on targeting, tracking, and reporting of behaviors, interests, and conversions. One thing to remember is that this is strictly limited to iOS 14.5, iPadOS 14.5, and tvOS 14.5 users, and has no jurisdiction over Android users.

Our tactical response to the iOS 14.5 update will further reinforce why the hands-on (and not strictly machine-based) planning and optimization SweetScience provides will become even more valuable to driving the success of our clients’ future digital campaigns. Our agency commitment of turning challenger brands into champions flows through everything we do. The changes that iOS 14.5 has on the digital-advertising landscape is just one more challenge we readily accept on the road to building champions.

SweetScience is not a one-size-fits-all agency, and likewise, neither is the solution to addressing the impact of Apple’s iOS 14.5 update on our clients. For more information on how Apple’s iOS 14.5 update may impact the planning, execution, and results of current or future in-market campaigns run in partnership with SweetScience, please reach out to Stephen Castrianni, Dir. Digital Media and Planning SCastrianni@GoSweetScience.com to set up a call with our team.

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Defining the “Next Normal” for Client Growth

Forget about the “New Normal.” Now is the time for advertisers to seize the opportunity and define the “Next Normal” in business. For any business that truly puts its clients’ needs first, it is not an option, but rather an obligation to create opportunities for growth regardless of a volatile and unpredictable market.

With traditional retail feeling the squeeze of nearly a year’s worth of reduced foot traffic to brick and mortar locations, wholesalers have found themselves with historic levels of overstock and limited distribution channels. Making a shift from B2B to B2C is becoming a necessary consideration for many wholesalers. But they need guidance. Their adjacency to direct to consumer, and often only one degree of separation, does not make for as easy of a transition as it may seem. And that’s where SweetScience is stepping in to act as a development Sherpa for clients and new business offering services beyond traditional advertising.

Working closely with the executive team at Dayleen Intimates, SweetScience Marketing is helping to forge a new channel for the distribution of their “Dominique” line of undergarments. Though a recognized and reputable brand, with a strictly B2B business model, there hadn’t been the opportunity for a direct line of communication and messaging from Dayleen to their loyal Dominique fans. Starting from the ground up, SweetScience along with our partners at Frogfish Solutions, have developed a go-to-market plan which includes everything from the development and launch of a direct-to-consumer e-commerce website (built using proprietary technology) to an aggressive and industry-disrupting brand strategy and digital execution.

To explore growth opportunities for your own business and to learn more about the development and strategy used in bringing Dominique Intimate Apparel’s direct-to-consumer initiative to life, please contact Joe Harris, Director of Agency Relationships, at SweetScience jharris@GoSweetScience.com 484.748.1295

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SweetScience joins forces with The Ad Council and industry peers to combat the spread of COVID-19

April 8, 2020

In times like these, it’s more important than ever to come together. SweetScience is proud to join the #StayHome initiative uniting our entire industry to encourage everyone to stay home if you can to help slow the spread of COVID-19. Together we can save lives. #AloneTogether

SweetScience is taking the same approach with COVID-19 as we do with our clients. By staying well informed and proactive, we know how to take on the big guys, and most importantly we know how to beat them. We are taking the necessary steps too with our clients and employees to remain safe during this time so that much like with competitors we will beat COVID-19 as a team.

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SweetScience –Sole Advertising Firm From Pennsylvania To Rank In The Inc. 500 List of
America’s Fastest-Growing Private Companies

SweetScience Appears in the Top 10% of the Larger National List of 5,000 companies,
With Three-Year Revenue Growth of 1,189%

August 14, 2019

NEW YORK, NY – Inc. magazine today revealed that SweetScience Marketing is No. 388 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“This ranking is a testament to the commitment and excellence of a team that has worked tirelessly to build SweetScience from the ground up to deliver unique marketing solutions that bridge the gaps that often exist between data, technology and content,” said Tom Conti, Founder and CEO. “We purposefully structured this firm without silos to make our clients’ challenges our focus by eliminating many of the obstacles that have encumbered larger advertising and marketing organizations.”

Not only have the companies in the 2019 Inc. 5000 (which are featured in the September issue of Inc.) been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists. The 2019 Inc. 5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The Inc. 5000’s aggregate revenue was $237.7 billion in 2018, accounting for 1,216,308 jobs over the past three years.

“The companies on this year’s Inc. 5000 have followed so many different paths to success,” says Inc. editor in chief James Ledbetter. “There’s no single course you can follow or investment you can take that will guarantee this kind of spectacular growth. But what they have in common is persistence and seizing opportunities.”

SweetScience was founded in 2014 by Tom Conti who saw the need for a more agile, accountable, and efficient service model focused specifically on serving challenger brands. By weaponizing various tools such as data analytics and technology, SweetScience creates relevant engaging content with precision targeting and campaign optimization to enable brands that need a jumpstart to maximize their market potential by growing disproportionate share of mind and share of wallet against well entrenched competitors. This sets them apart from other general marketing service firms who adopt legacy campaigns.

“We purposely recruited an elite experienced team here at SweetScience who previously spent many years managing campaigns for leading brands in various business sectors,” added Conti. “Sweet Science brings to its clients the cumulative insight and knowledge of what industry leaders do well and where they fail, making our solutions for challenger brands highly effective.”

The annual Inc. 5000 event honoring the companies on the list will be held October 10 to 12, 2019, at the JW Marriott Desert Ridge Resort and Spa in Phoenix, Arizona. As always, speakers include some of the greatest innovators and business leaders of our generation.

PUNCH MARKETING INNOVATIONS REBRANDS ADVERTISING DIVISION

September 6, 2018

King of Prussia, PA – Punch Marketing Innovations announced today that it has rebranded its marketing and advertising division as SweetScience. The change has been made to better capture the essence of the two-year-old agency that is quickly building a national reputation for creating innovative marketing campaigns for challenger brands that integrate storytelling with technology and data analytics to deliver both impact and accountability.

“As our advertising services business expanded and evolved, we turned our expertise inward to create a name that would better differentiate us while reinforcing our core equities and our mission to create growth for challenger brands,” said Tom Conti, Founder and CEO.

Punch Marketing Innovations will remain the name of the division of the company that is incubating new technologies for the marketing services industry, including MarketScope, geo-prioritization software that utilizes weighted indexing of multiple data sets to identify the best market opportunities.

“The power of market indexing can’t be underestimated as a means to inform smarter allocation of marketing spend,” said Dave John, EVP, Strategic Marketing Architect. “MarketScope allows us to maximize a marketing budget of any size by identifying and ‘roadmapping’ our clients’ clearest path to success.”

SweetScience is located in King of Prussia, PA and works with a range of clients, from well-funded startups to Blue Chip clients with underfunded brands in a diverse range of industries, including healthcare, financial services, travel, consumer package goods, and sports & entertainment.

For more information, contact Joe Harris at 215-390-1280 ext. 705 or via email at jharris@gosweetscience.com